Build new season campaigns (AW17 & SS18) around A-List star, Uma Thurman, whilst keeping the content relevant to the release of the new product lines.
This needed to include homepage takeovers, landing pages, email campaigns and affiliate campaigns.
We wanted to create content that held Uma Thurman at the very centre of the campaign but told different stories each season.
In AW17 we focused on her favourite lines, what she loved about FitFlop as a brand and why she chose to work with us and create her own line. In SS18 we wanted the focus less on her as a Hollywood star and more as a person. We wanted to relate more with our customers so we explored her work/life balance and her experiences as a mother.