Conceptualise and art direct a still-life shoot and a model shoot, then create assets to increase the visibility of accessories and third-party brands during the Christmas period.
Organised two shoots that showed a diverse range of products that would make ideal gifts fo Christmas for two different personas: an evening/party set and a more traditional/comfy set.
As the gift edit feature was to be released onsite in early October, it was important to ensure the shoot felt season appropriate, without being overly festive. So I opted for muted colours that felt premium and included sprigs of greenery to the still life shoot to add a pop of colour and that felt festive but not too overtly so.
When designing the onsite feature page, I wanted to make it as easy to navigate as possible and chose to hero our favoured products by price point to make gift selection more browsable.